This Privacy Policy describes how Rada Beauty (the "Site", "we", "us", or "our") (Elite E Commerce, www.radabeauty.in) is committed to protecting your privacy. It sets out the categories of information we collect, how that information is used and safeguarded, and the choices available to you regarding the data you share with us when using our website.

By accessing or using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, we ask that you refrain from using our Website.

We may revise this Privacy Policy periodically to reflect updates to our practices, or in response to operational, legal, or regulatory requirements. Any revised version will be published on the Site alongside an updated "Last Updated" date, and all additional steps required by applicable law will be taken at the time of any such revision. We encourage you to review this page from time to time to stay informed.

To deliver our Services, Rada Beauty collects personal information about you from a variety of sources as described below. The nature and extent of the information we collect will vary depending on how you interact with us.

In addition to the specific purposes outlined in this policy, we may use the information we collect to communicate with you, to provide, maintain, and improve our Services, to comply with applicable legal obligations, to enforce our terms of service, and to protect the rights and interests of Rada Beauty, our platform, and our customers.

The personal information we collect depends on the nature of your interaction with our Site and Services. When we refer to "personal information", we mean information that identifies, relates to, describes, or can reasonably be associated with you as an individual. The categories and specific types of personal information we collect are described below.

Information you submit to us directly through the use of our Services may include:

• Contact Details: Your name, postal address, telephone number, and email address.
• Order Information: Your name, billing and shipping addresses, payment confirmation, email address, and telephone number.
• Account Information: Your chosen username, password, security questions, and any other details used to secure your account.
• Customer Support Information: Any information you choose to include in communications with our team, such as messages submitted through our contact forms or support channels.

Certain features of our Services may require you to provide specific personal information to function correctly. You may choose not to provide such information; however, this may limit your ability to access or use those features.

Rada Beauty employs reasonable and appropriate technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction.

While we are deeply committed to the security of your data, it is important to note that no method of transmission over the internet or electronic storage system can be guaranteed as entirely secure. We are unable to warrant absolute security, though we continually work to strengthen our safeguards.

We use the personal information we collect for the following purposes:

• Providing Products and Services: We use your information to fulfil your orders, process payments, send transactional and account-related notifications, manage your account, and facilitate shipping, returns, and exchanges. We may also use your information to enhance your shopping experience, including enabling our platform provider to align your account with associated services where you have opted to use them.
• Marketing and Advertising: With your consent where required, we may use your personal information to send marketing and promotional communications by email, SMS, or post — and to present relevant advertising on our Site and across other platforms.
• Security and Fraud Prevention: We use your information to detect, investigate, and address fraudulent, unlawful, or malicious activity. If you hold an account with us, you are responsible for maintaining the confidentiality of your access credentials. If you believe your account has been compromised, please contact us immediately.
• Communication and Service Improvement: We use your information to deliver effective customer support and to continually improve our Services — acting in our legitimate interests to remain responsive to you and to maintain a meaningful relationship with our customers.

Like most modern websites, Rada Beauty uses cookies on our Site. Cookies are small data files placed on your device that help us operate and improve the Site and our Services: including remembering your preferences and actions, running analytics, and understanding how our customers interact with the Site.

We may also permit trusted third-party service providers to place cookies on our Site in order to personalise the content, products, and advertising you see, both on our Site and elsewhere.

Most browsers are configured to accept cookies by default. You may choose to adjust your browser settings to remove or decline cookies at any time. Please be aware, however, that disabling cookies may affect your experience on the Site and may cause certain features or areas of functionality to perform incorrectly or become unavailable. Blocking cookies may also not fully prevent the sharing of certain information with our third-party partners.

Our Site may contain links to external websites or online platforms operated by third parties. If you choose to follow such links, we strongly encourage you to review the privacy policies, security practices, and terms of service of those sites independently. Rada Beauty does not control, and is not responsible for, the privacy or security practices of any third-party site — nor for the accuracy, completeness, or reliability of any content found therein.

Information you share on public or semi-public platforms — including third-party social media channels — may be visible to other users of those platforms without restriction. The inclusion of any third-party link on our Site does not constitute an endorsement of that platform, its content, or its operators, unless explicitly stated.

Our Services are intended solely for use by adults, and we do not knowingly collect personal information from children. If you are the parent or legal guardian of a child who has provided us with personal information without your knowledge, please contact us using the details below and we will take prompt steps to delete that information from our records.

Rada Beauty does not knowingly sell or share the personal information of individuals under the age of 16, as defined under applicable law.

Depending on your country or region of residence, you may hold some or all of the rights listed below in relation to your personal information. These rights are not absolute and may be subject to limitations or exceptions under applicable law. In certain circumstances, we may be required or permitted to decline a request.

• Right to Access / Know: You may request access to the personal information we hold about you, including how it is used and shared.
• Right to Delete: You may request that we delete personal information we maintain about you.
• Right to Correct: You may request that we correct any inaccurate personal information in our records.
• Right of Portability: You may request a copy of your personal information in a portable format, or ask us to transfer it to a third party, subject to applicable conditions.
• Restriction of Processing: You may request that we limit or cease the processing of your personal information in certain circumstances.
• Withdrawal of Consent: Where our processing is based on your consent, you may withdraw that consent at any time.
• Right to Appeal: If we decline to act on your request, you may appeal that decision by responding directly to our correspondence.
• Communication Preferences: You may opt out of receiving promotional communications from us at any time by using the unsubscribe link in any marketing email. Please note that we may continue to send non-promotional communications, such as order confirmations and account notices.

To exercise any of the above rights, please contact us using the details provided in Section 12. We may request proof of identity before actioning your request. You may also designate an authorised agent to act on your behalf, subject to verification. We will respond within the timeframe required under applicable law and will not discriminate against you for exercising your rights.

Please be aware that your personal information may be transferred to, stored in, and processed in countries other than the one in which you reside. Our staff and third-party service providers operating in those countries may also process your information.

Where personal information is transferred outside of the European Economic Area or the United Kingdom, we will rely on recognised legal transfer mechanisms — such as the European Commission's Standard Contractual Clauses or equivalent instruments issued by the relevant competent authority — unless the destination country has been determined to provide an adequate level of data protection.

Our Customer Experience team is here to ensure your journey with Rada Beauty is nothing short of exceptional. For any questions relating to your order, please do not hesitate to reach out.

Customer Experience: support@radabeauty.in

WhatsApp Support (Chat Support Only, No Calls): +91 99900 99900

Monday to Friday, 12PM – 6PM IST (excl. public holidays)

Response Time: 24-48 working hours